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McGinnPublishing
01Services & Disciplines

Seven ways to build, migrate, and scale.

We are a delivery studio, not a consultancy that sells a roadmap. We build, migrate, and maintain high-volume headless platforms for publishers, galleries, and retailers.

Disciplines
7 core engineering capabilities
Engagement
Discovery to launch, 12–20 weeks
Support
Managed retainers or clean handover
03Services

Seven ways to get unstuck.

We are a delivery studio, not a consultancy that sells a roadmap. Most engagements combine two or three of these.

  • What you get

    The install stays WordPress. Editors keep the block editor, the media library and the revision history they rely on. What we remove is the theme layer: no page-builder markup, no front-end coupling, no PHP template that has to grow a new layout every time marketing needs a change. Content is delivered as typed GraphQL, cached at the edge, and rendered by a Next.js application you own end to end.

    • Content model: custom post types, taxonomies and field groups
    • WPGraphQL schema with restricted public queries
    • Next.js App Router frontend with ISR + on-demand revalidation
    • Editorial preview that renders the real production components
    • Media pipeline routed through next/image against WP uploads
    • Role and capability design for editorial, commerce and marketing teams

    What changes

    • Editors ship pages without an engineering ticket
    • Front-end releases decouple from content releases
    • Cumulative Layout Shift held near zero across long-form pages
02How we engage

Clear scopes. Fixed milestones.

We work directly as your technical delivery partner or alongside your in-house engineering team. No junior hand-offs, no account manager layers.

0112–20 weeks

Complete Platform Build

A ground-up platform build covering content modelling in WordPress, a custom component design system, Next.js frontend architecture, composable checkout, and production edge deployment.

  • Zero legacy theme dependencies
  • Prerendered edge performance
  • Full editorial autonomy
028–14 weeks

Theme Decoupling & Migration

Keep your existing editorial database, user permissions, and media library untouched. We extract the theme layer, expose a typed GraphQL schema, and attach a modern Next.js front end.

  • Zero editorial downtime
  • Existing redirects preserved
  • Origin load dropped by 90%+
034–8 weeks

Performance & CWV Overhaul

Targeted optimization for slow publishers losing readers or ad revenue. We replace client-heavy page-builder scripts with streaming React Server Components and edge-cached static shells.

  • LCP < 1.5s p75 field data
  • Zero Cumulative Layout Shift
  • Measurable bounce reduction
04Monthly retainer

Retained Engineering & Support

Direct Slack access to the engineers who wrote your platform. Continuous features, quarterly Core Web Vitals audits, security patches, and SLA-backed emergency support.

  • Named engineers, no ticket queue
  • Proactive dependency upgrades
  • Shared roadmap planning

Start a project

Have a brief or migration in mind?

Tell us about your current stack, traffic volume, and timeline. You will hear back within one working day from a lead engineer.